Marketing Strategy: Developing Your SEO

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SEO, or search engine optimization, is an important part of any marketing plan. Unlike paid advertising, which requires you to pay for placement in search results, SEO involves using techniques to help your website or content rank higher on Google and other search engines.

To achieve good SEO results, it is vital to understand the basics of how search engines work. This includes optimizing the keywords used on your website and creating quality content that is relevant and useful to your audience. Additionally, you will need to regularly update and maintain your site in order to keep up with changing trends and best practices in SEO.

If you are looking to improve your SEO ranking, there are a number of tools available that can help you do so effectively, such as SyFu.com, Moz.com, AHREfs.com, and several others. These include keyword research tools, which can help you identify the most relevant and popular keywords for your content, as well as backlink analysis tools that can assist your site’s authority and give you valuable insights into how you can improve it.

Primary Steps to Implement SEO

  • Use an online SEO tool to research keyword phrases, long-tail keywords, and keyword synonyms.
  • Your website needs to be developed based on best CRO, Conversion Rate Optimization, standards because search engines will only reward websites where visitors engage and implements and achieves recognizable conversions.
  • Content is king and must be designed to funnel visitors into an action. 
  • Incorporate keyword phrases from your above research into Page Name, URLs, H1 Tags, page content, and page meta descriptions.
  • Ensure your NAP, Business Name, Address, Phone Number, are consistent on all online listings.
  • Create online backlink listings with primary directories with consistent NAP that links to your website. Such listings would include Google My Business, Bing Places, Yelp, BBB, any local Chamber that allows website URLs, and your competitor’s backlink directories.
  • Publish website to all search engines with Google Search Console and Bing Webmaster Tools.
  • Request reviews from clients on completed work primarily on Google and Facebook.
  • Monitor traffic with a tool such as Google Analytics and make regular changes to the page funnel-CRO.

SEO is reading the analytics and applying science combined with philosophy and sociology. Overall, implementing SEO into your marketing plan is an essential marketing strategy for any business looking to increase its visibility online and reach a wider audience. With the proper techniques and tools, you can help your website achieve a higher ranking on Google and other search engines, boosting your overall ROI and success in today’s competitive digital landscape.

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