Social media marketing is a powerful tool for businesses of all sizes. With platforms like Facebook, Instagram, LinkedIn, and Google My Business, your business can reach a wide range of potential customers and clients by broadcasting valuable information about your products and services.
However, social media marketing is different from other online marketing forms, such as paid search. While social media allows you to target specific demographics and reach a large audience quickly, it does not always produce the same kind of high conversion rates that you can achieve with search marketing.
If you are looking to maximize your conversions and generate more leads for your business, consider using paid search alongside social media marketing. With the right strategy in place, you can get great results from both channels and significantly boost your ROI, especially with re-targeted ads.
Your content posts and Ads should have an objective to:
- Increase brand awareness
- Generate leads and sales
- Grow your brand’s audience
- Boost community engagement
- Drive traffic to your site
If you want to succeed with your social media marketing strategy, you need to focus on the quality of your content and always use your UVP (Unique Value Propositions). The more engaging and relevant your content is, the better it will be for your brand. In order to create great content for social media:
- Start by brainstorming topics that interest your target audience.
- Write about those topics in a way that is both informative and entertaining.
- Post new content on a regular basis, which twice a week is a minimum, and don’t forget to promote it across all of your social media channels.
With great content, you’ll be able to attract more followers, grow your brand, and achieve success with your social media marketing strategy.
Social media marketing strategy
- Choose social media marketing goals that align with your business’s objectives. For example, is your objective to increase brand awareness or generate leads
- Learn everything you can about your audience, which should already been completed with your Marketing Planning and Research
- Get to know your competition. This should have been achieved during your Marketing Planning and Research step
- Set up accounts and improve profiles on Facebook, Instagram, LinkedIn, Google My Business, and if video is your thing, then YouTube
- Discover leaders in your industry by recognizing the number of their followers and finding inspiration. Which of your competitor’s posts did well with engagement and responses
- Very important, create a social media content calendar. This needs to be an outline of your posts with title ideas and content inspiration. It should be a consistent theme and context
- Once you have your content calendar created, create your first post with compelling content, and remember to use your UVP and persuasive imagery
- Track performance and adjust your social media strategy accordingly
- Begin boosting your content with paid ads to gain new followers and select your demographics properly. For example, AC Repair companies shouldn’t be advertising to apartment renters. When reviewing performance, you will discover demographics that will help you boost and run ads more effectively, such as the percentage of women versus men that engage with your content